![]() Orr is currently the founder and president of Harvest Moon Innovations, a consulting firm focused on the insurance industry that works hand-and-hand with retail insurance agencies, general agencies, carriers, and web-based information verticals to deliver strategic business focus and planning, product development and distribution, and retention programs.Earlier in his career, Orr advised the insurance start-up Answer Financial, where his prototype for insurance offering got him heavily involved in the digital insurance space and informed his career ever since. ![]() Joe Orr’s extensive experience in insurance development throughout his career has informed his expertise in digital insurance. Before joining Insurify, Ashley worked as a senior editor at Credible and a copy editor at Credit Karma.When she’s not editing, Ashley volunteers with the local Humane Society, takes trapeze classes (where she daydreams about running away and joining the circus), and hikes the beautiful mountains of Western North Carolina.Ashley earned a bachelor’s degree in journalism and mass communication from Samford University. She also has a background in corporate retail communications, where she focused on web content and marketing communications development. She is passionate about helping people learn more about personal finance so that they can empower themselves and achieve their financial goals.Ashley began her career as a journalist, working as a reporter and editor for print and broadcast news outlets. She believes great content helps empower readers with the information they need to make important personal finance decisions.Īshley is an experienced personal finance editor who has edited a variety of digital content over the years, including credit cards, insurance, mortgages, personal loans, student loans, and more. ![]() Formerly, as tax editor for Credit Karma, Evelyn built a library of more than 300 educational articles on federal and state taxes, achieving triple-digit year-over-year growth in e-files from organic search.Her early career included work as a content marketer, vice president and managing officer of a boutique public relations agency, chief copy editor for 14 weekly Forbes publications, reporting for large and mid-sized daily newspapers, and freelancing for the Associated Press.Evelyn is passionate about creating personal finance content that distills complex topics into relatable, easy-to-understand stories. With 30-plus years in content creation – including 10 years specializing in personal finance – Evelyn’s done everything from covering volatile local elections as a beat reporter to building fintech content libraries from the ground up.Before joining Insurify, she was editor-in-chief at Credible, where she launched and developed the lending marketplace’s media partnership’s content initiative and managed the restructuring of the editorial team to enhance content production efficiency. Evelyn Pimplaskar is Insurify’s director of content.
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